It's never appropriate to ask someone how old they are - right? But in this case, this vintage Steiff friend proudly advertises his "birthday" in a very special, and very prominent, way. Intrigued? Then check out this little black Scotty and his amazing and informative chest tag to learn more.
Here we have Steiff's 1930s-era Scotty dog. He is standing on all fours, head jointed, and solidly stuffed with excelsior. He has a non-working side squeaker in his torso. He measures 12 cm tall and 18 cm long, not including his tail. He is made from black mohair, with a longer mohair beard. His pert triangular ears are lined in felt. He comes to life with a black hand embroidered nose and lovely white, black, and brown glass pupil eyes in the shape of almonds. He retains his long trailing "f" button, trace of his red ear tag, and his named chest tag as his IDs. This pattern was made in 8, 10, 14, 17, 22, 25, 28, and 35 cm in grey or black or dark grey from 1930-1943 overall.
Now let's take a closer look at his chest tag. It is amazing how much information is squeezed onto this tiny piece of cardboard measuring just a pinch more than 1/2" in diameter. The design features Steiff's prewar and angular yellow and blue Teddy bear face. Its center copy reads in red: SCOTTY, D.R. Patent, U.S. Patented Jan. 9, 1932. This means that the Scotty pattern was registered in D.R. - which is short for "Deutsches Reich," the constitutional name for the German nation state that existed from 1871 to 1945. The tag also gives the EXACT date that the design was also patented in the United States - January 9, 1932!
The vast number of Steiff prewar chest tags simply had the bears, animal, or doll's name noted in the center of the label. However, it is interesting to note that in some cases, like this one, that the tag also specifically mentioned that the item's patent protection status in the United States. For example, check out the tags on a 14 cm Molly and a 10 cm Tabby from the 1920s as pictured here on the left. Both have the on this words, "Reg. U.S. Pat. Off." on their chest tags as well.
Scotty, Tabby, and Molly were extremely popular 1920s-era patterns. So it would be reasonable to assume that the Steiff management team in Germany was concerned about other companies - especially those in America - "stealing" these beloved designs. Steiff's business in the USA was really booming in the mid-1920s through early 1930s, partially due to the efforts of Richard Steiff. He moved to the States in the early 1920s with his family to grow the family business, alongside the company's US distributor, George Borgfeldt & Company. For Steiff to take the time and expense to register their designs with the US Patent Office says suggested that they really meant business when it came to design intellectual property, that they were in the United States market for the long run, and that they wanted to perhaps "American-ize" their line, making it less foreign or exotic, to add to its marketing appeal and potential.
Steiffgal hopes this discussion on chest tag details has had patent appeal with you.
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