A Penny For Your Thoughts About This Antique Steiff And Kufeke Promotional Postcard

It's always fun to spot vintage Steiff featured in antique advertising, photographs, or other ephemera. While recently browsing eBay listings, Steiffgal found a most adorable prewar mailer featuring one of our all-time favorite Steiff prewar superstars - Bully the Bulldog! Take a look at this period piece - does it motivate you to buy the product on offer?

There's no need to mail it in when it comes to this precious postcard. What we have here is a direct mailer piece for Kufeke, a German company that produced special dietary drinks and supplements for babies and adults with delicate digestive issues. Steiffgal suspects it is from the late 1920s or early 1930s, given the image, its subject matter, and the history of the Kufeke company. There is no date or postage cancellation anywhere on the piece that Steiffgal can positively identify. 

The front of the card features a black and white image of a sitting, glowing, chubby toddler and a Steiff Bully dog. The way the child is leaning towards the dog, along with his body language, makes you feel that he is actually chatting with Bully. The pup is sitting, head tilted, and listening intently. You can make out his dark horsehair collar and bell detailing. The Bully pictured is probably the black and white version, and most likely measures 35 or 43 cm, given the scale of everything in the photo. The postcard's caption translates to, "Do you drink Kufeke, too?"... suggesting that this baby beverage gives both the Bully and the Baby their robust and healthy appearances and charming good looks! Other prewar advertising pieces from Kufeke also feature beaming, healthy children but this is the only one that Steiffgal was able to find that also included a button-in-ear friend. 

Bully the Bulldog is a legacy design for Steiff. He was introduced in 1927 and was an instant sensation with both children (as a plaything) and adults (as a collectible and an accessory). He was modeled on the French Bulldog—the “it” companion of those in the know all across Europe at the time. Bullies were head jointed, had large brown and black glass pupil eyes, a hand-embroidered black nose, and a simple snout and jaw constructed to give him his requisite jowls. Most were black and white or orange and white, but a rare blue-and-white version was also produced. Bully was made in velvet and mohair, as well as sitting and standing, in sizes ranging from 10 to 50 cm. Most Bullies came detailed with a horsehair ruff or leather collar. The original Bully appeared in the Steiff catalog through 1939; today, this precious pooch is one of the most universally desirable and sought-after pre-war Steiff designs among collectors. The picture on the left is a Bully from Steiffgal's personal collection. 

On the flip side, the back of this postcard mailer also is interesting for what it highlights. Boldly noted on the reverse are the words, "das Beste fur ihr kind." This translates to “the best for your child,” meaning that the Kufeke company believed that its product was the premier dietary supplement for children. This, of course, is remarkably similar to the Steiff tagline of “only the best for children.” Steiffgal wonders if Kufeke was trying to piggyback on Steiff's outstanding, world class reputation in words (with this marketing claim) and in images (by featuring Bully in this photo) in this business development effort. It would be interesting to know if folks at Steiff were aware of this postcard and promotional outreach at the time, and if the company received any compensation for this "association." If we could only turn back time to answer such questions!

Steiffgal hopes this discussion on Steiff prewar product placement has been picture perfect for you.

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more!

Ray-zing The Profile Of This Spectacular Special Edition Steiff Sun

Here comes the sun! August is known for its hot days and lazy pace - at least around these parts. This final month of the "official" summer season is best celebrated via barbecues, beach visits, and bikinis - if you dare! Perhaps the finest Steiff item ever created to represent the marvelous month of August is a plush sun. He's pictured here on the left, "hanging out" in Steiffgal's front bay window. Take a look at this super star - literally - and see what makes it so interesting from the design and product development perspectives.

This Steiff rarity is one hot ticket indeed. This Steiff sun is unjointed and made from fuzzy yellow plush. His "body" measures about 17 cm in diameter. He has yellow cloth arms and legs. His simple yet very pleasant face comes to life with black button eyes and a black airbrushed nose and mouth.  His Steiff button and ear tag are located on his corona near where his ears would be, if he had any. And his specially branded chest tag is located on his hip. This most unusual Steiff novelty was produced in 17 and 45 cm in 2001 only. You can see his backside pictured here on the left.

This celestial superstar was created as a promotional product for the Baden wine region in Germany. Germany has thirteen official wine producing regions, and Baden is the most southernmost area of the country. The area is warm and sunny and known for its good quality Pinot Noir, Pinot Gris, and Pinot Blanc. Baden cover an area of about 400km (240 miles) along the Rhine from Lake Constance to Heidelberg, and includes the Black Forest, as well as the vine-clad terraces of the Kaiserstuhl, a volcanic massif. Steiffgal has visited this terraced area with her father and walked among the vineyards along the river. It was a beautiful and memorable experience. She even rode a luge (like a giant skateboard down a cement lined track) down one of the vineyard slopes toward the river which was a fun and once in a lifetime experience. Here on the you can see some of the terraced Baden vineyards; the photo is from www.vinous.com.

Besides his adorable and unique form, this great promotional item has a distinctive chest tag. You can see this tag here on the left. It is illustrated with a large letter B (for Baden) plus a happy sun holding a glass of white wine. How perfect is that? The German writing on the tag roughly translates to, "Baden wine spoiled by the sun."  

Steiff has a long tradition of creating promotional items for companies, brands, and commercial entities. Beloved vintage rarities of this ilk include Peck the Germ made for the pharmaceutical company Merck; Breuni bear, made for the upscale department store Breuninger, and a wool plush and rubber poodle made for Carl Walther GmbH. However, as far as Steiffgal can tell, this is the first "nonliving" advertising item Steiff has produced - a perfect planet! All others have been animals, insects, bears, characters, or human-esque figures. 

Steiffgal hopes this discussion on this bright and happy advertising item has added a spot of sunshine to your day.

A Steiff Lesson In Love!

Talk about a class act! In addition to collecting interesting Steiff dolls, Teddy bears, and animals, Steiffgal also has a warm place in her heart for vintage Steiff ephemera - old catalogs, photographs, advertising materials, and other paper items produced by Steiff or featuring Steiff products. There is so much to learn from these snapshots of history capturing one brief moment of time. Check out this antique postcard featuring Steiff dolls in a one room schoolhouse.  It has a alot to teach us! 

It's easy to mail in the basics about this tiny treasure. It measures 5.5" wide and 3.5" tall overall. In terms of its image, its front features about 16 Steiff dolls - one tall teacher and probably 15 students, both boys and girls. It is hard to exactly count the students as some are fuzzy towards the back. The card has the company's circular logo and the words "Steiff Original" printed in red in the top left corner. 

This postcard's cream colored back is set up like a standard postcard. The stamp is red and cream and cost 10c; it is interesting to note that in France at that time it did indeed cost 10c to send a postcard within the country and 15c to send one abroad. All the words on the card are in French. On its left size, the words roughly translate to... "Fine toys of all kinds, specializing in animals and fabric dolls. Max Dieckmann, 24 Paradis Road, Paris. My representative Mr. Buat will be by with samples in late July." On the right side, the words translate to "French Republic, Post Card" and then the recipient’s address in Toulouse. Although it’s hard to make out exactly, the stamp appears to be cancelled out on 10-7-09, meaning July 10th, 1909.

It is Steiffgal's best guess that Max Dieckmann was either a toy company or distributor, and that they made this card from a Steiff company image for their own marketing needs, given its imprint.  Steiff also produced their own advertising postcards, but they would usually have Steiff company information imprints. The postage date and message on the card also perfectly aligns to the era of the featured Steiff schoolroom vignette, which was available via special order in the c. 1909-1910 timeframe. 
 

This delightful display has its design origins in the still beloved "Max and Moritz" book by Wilhelm Busch. One of the famous lines from this tale reads, "Good children in pursuit of knowledge apply themselves at school or college." According to the Cieslik's Button in Ear, The History of the Teddy Bear and His Friends, this village school scene came in two designs, "40" x 29" x 29" with nine 11" dolls as pupils and their teacher; the second display was 65" x 50" x 40" with 13 pupils and teacher. All school furniture and accessories could be ordered from Steiff. In 1910 Steiff sold 45 complete school displays.”  The photo of the village school display above - which appears to be a smaller version of the one shown on the advertising postcard - is also from the Cieslik's book. 

So let's take attendance here. The teacher is Teacher Lempel, a key character from Max and Moritz, who was made in 35 and 43 cm from 1909-19. The students are a mix are the company's delightful youngsters, who appeared in the line in standard sizes ranging from 22 to 75 cm from around 1909 through 1926. The boys are in the front desk grouping; you can recognize "Hans" right in front in his red vest, black paints, white socks, and tie shoes. The boys for the most part seem to be paying attention to the teacher. The girls - except one in the front left clearly on a "time out for misbehaving" - are in the back rows of the classroom. They seem more interested in napping or chatting with each other. The student doll pictured here on the left wears her original Steiff backpack and would be of the style used in this display. Like many of Steiff's first quarter of the 20th century advertising, this photograph is a visual treat - absolutely charming, full of warmth and humor, and shows the characters interacting in lifelike and playful ways. 

The display's details bring it even further to life. It is decorated with a back coat and hat rack; various perfectly to scale framed paintings; a map and globe; a chalkboard on a wooden stand; a light; furnace; and clock. Today, complete, or almost complete Steiff village schoolroom displays seldom appear on the secondary market and generate a pretty penny at auction when they do; Steiffgal knows of one that sold for $50,000 at a Theriault's auction in 2012. 

Steiffgal hopes postcard review has been a lesson in (Steiff) love for you.

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.