As far as Steiffgal can tell, this large mohair Army Mule does not appear in any standard Steiff reference books. He retains his raised script button, traces of his yellow ear tag, and a frayed US Zone tag as his IDs. Given this configuration of IDs, and the dating available on other similar Steiff mascots, it is Steiffgal's best guess that he was made around 1952.
One place this fine fellow has made an appearance is in the F.A.O Schwarz catalog of 1952, along with a number of other Steiff mascots. You can see this catalog page here below; you can click on it to make it bigger. The Steiff Army Mule, on the far left, is listed at $7.50. Adjusted for inflation, $7.50 in 1952 is equal to $73.72 in 2021. The copy for this catalog page reads:
"COLLEGE MASCOTS (Exclusive Import) Mascots bring good luck, hence owning one of these can help only the college it represents. Each measures about 10" high, made by an outstanding manufacturer for us exclusively from our own designs. They are soft-bodied covered with the finest mohair plush and have excellent markings with very expressive, moveable eyes. The removable felt blankets are in the correct colors. Ship. wt. 3 lbs. each."
One thing that really stands out in this design is the Mule's eyes, which are even called out in the F.A.O. Schwarz catalog copy. This eye style appears infrequently on Steiff items, but when it does, it is Steiffgal's opinion that it is the company's way of saying, "don't take this piece too seriously - or literally!" This playful, cartoonish eye style debuted in the 1920's on some of Steiff's Cheerio dogs and Petsy the Baby Bears. Postwar, they appeared on Steiff's 1950's era Lulac rabbit models, as well as these larger mohair 1952 mascots.
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