This Marmalade Silk Plush Steiff Susi Kitten Is The Cat's Meow!

Orange you in the mood for something unexpected? Steiff's midcentury kittens are always the cat's meow, but this particular find is purr-fect in every way! Check out this fantastic feline and see what makes her so interesting from the design and historical perspectives.

This smooth-as-silk sweetie is an unusual example of Steiff's beloved Susi cat design. She is 16 cm tall, sitting, and head jointed. Susi is made from artificial silk plush. Her muzzle, front feet, and neck are white while her body, head, and tail are a marmalade color. The marmalade areas are hand airbrushed with dark orange or brown stripes. Her face comes to life with piercing green and black round pupil glass eyes, a pink hand embroidered nose and mouth, traces of a few clear monofilament whiskers, and a touch of pink paint to mark her lips. She has red embroidered claws on her front two paws. She retains her original pink bow. Her IDs include a large, watermelon style red imprinted chest tag, a short trailing f button, and traces of a light yellow or white ear tag.

Steiff's legacy Susi pattern has been a collector's favorite since her debut in 1936. It is rumored that this beloved design was named after a member of the Steiff family. Prewar, she was produced in grey and white mohair in 14, 17, 22, and 28 cm through 1943. In Pfeiffer's 1892-1943 Sortiment, she is described as "mohair plush, gray tabby, sitting, very pretty model, round shape." It is very unusual to find subjective or "flattering" descriptions in the Sortiment books as they are almost always entirely factual and literal. So Susi's design must have really caught someone's eye! Shortly after the conclusion of WWII, Steiff began manufacturing just a handful of their most popular prewar patterns - including a version of Susi. Her pattern was first produced in grey and white artificial silk plush in 14, 17, and 22 cm from 1948 to 1949, and then in mohair in 10, 12, 14, 17 and 22 cm from 1948 through 1978.

As far as Steiffgal can tell, this marmalade and white artificial silk plush full bodied Susi cat does not appear in any of the standard Steiff reference books. However, it is interesting to note that she resembles a most unusual marmalade and white artificial silk plush Steiff puppet sold at auction in 2019. This puppet, which is pictured here on the left, generated 20 bids and realized over $3,000! You can see that they share similar coloring and materials, as well as the same green and black pupil eyes, and other facial detailing. This puppet was described in the catalog as, "hand puppet, faux silk plush, cat, shiny button, rests of the ocher-colored paper sign, was produced during the war, good condition, nice colors." The photo is from Liveauctioneers.com.

So, what's the story with this very pretty, albeit uncatalogued kitty? Here are a few ideas. It is entirely possible that she is a variation of the grey and white artificial silk plush version from the late 1940s. Her IDs align perfectly to that time frame. Given her stunning but unconventional hue and era of manufacture, she may have been produced as a sample of a design that never went into commercial scale production; was made from the only fabrics available at the time; or perhaps was designed and produced as an item for sale at the PX stores where American soldiers shopped immediately post WWII. However, only she knows for sure!

Steiffgal hopes this discussion on this happily hued Steiff Susi has tickled your whiskers, in the best possible way.

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Tune In For More Information About This Superstar Steiff Cat!

Look who just appeared on little cat's feet - really! This pretty kitty was a surprise find on an online auction. And, when she arrived, she was an even FINER feline than advertised! Check out this 1920's Steiff superstar. Steiffgal is certain you'll agree... she's simply the cat's meow!

This marmalade Tabby turns Steiff's legs to jelly! She is 10 cm tall, standing on all fours, head jointed, and made from tan mohair that has been striped with fantastic and realistically detailed orange highlights. Her limbs and tail are elegant, proportional, and shapely. Her face comes to life with oversized teal and black slit pupil style glass eyes, a light pink embroidered nose and mouth, a bunch of clear, monofilament whiskers, and a spot of red right on her lips. She has a particularly pensive look to her. She retains her original blue silk ribbon and bell. This cool cat was made in mohair in 7, 10, 12, 14, 17, and 22 cm from 1928 through 1937. 

Tab - you're it - when it comes to this cat's outstanding and original IDs. She retains her long trailing 'F' Steiff button, crisp and fully legible red ear tag, and perfectly preserved red imprinted chest tag with its "watermelon" shaped bear face. The numbers on her ear tag, 1310,0, correspond to: 1 = standing; 3 = mohair; 10 = 10 cm (standing height); and ,0=without wheels. All of these IDs strongly suggest that this kitten left the factory in Giengen in the late 1920s or early 1930s. And what a well preserved specimen she is - we should all look so good c. nine decades onward! 

Although Steiff had been selling its items in the USA since the turn of last century, it appears that the company really started investing heavily in American consumer advertising a few years after the conclusion of WWI. In the late 1920s, Steiff was promoted on the radio by an on-air personality named "Uncle Andy Claus" as part of a program sponsored by Erwin-Wasey and Co. Erwin-Wasey was an international advertising company that specialized in radio advertising; the agency was famous for its product sampling campaigns. Although it would be challenging, and expensive, to "sample" Steiff products nationally, Erwin-Wasey and Co. came up with the idea of sending Steiff letters, pins, and brochures to children who responded to a direct on-air marketing campaign promoted through Uncle Andy Claus. Here on the left you can see the letter that went out to children as part of this very early "Steiff club." You can click on it to make it bigger. Personally, Steiffgal finds it a little weird that Margarete "signed" this note from the late 1920s, given that she passed away in 1909. Details, details... 

The letter also talks about a little brochure that accompanied the mailing. This cheerful, orange and black printed pamphlet gives a brief history of the company and calls out the "superstar" items of the era, including Treff the Bloodhound, a horse on wheels, Fluffy cat, a bear on wheels, Charly the King Charles Spaniel, an elephant on wheels, Molly the puppy, a donkey on wheels, Bully the Bulldog, Teddy Clown, a mosaic ball, stick horse... and this very Tabby cat under discussion today. Her description reads, "A most lifelike cat with a "come hither" expression in standing position. Fine quality plush, most natural coloring, sewn in glass eyes, assorted colored ribbons." You can see this illustration and description here above on the left.

Steiffgal hopes you found this discussion on this marmalade Tabby a sweet treat.

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.