Flying High With This Amazing Steiff Marketing Postcard From 1928

Can you hold history in your hand? This blog has recently discussed a number of examples of antique Steiff ephemera, including photos and calling cards. Now let's take a look at an extraordinary postcard that sold recently on eBay. Its image, subject matter, transport logistics, destination, and detailing were simply off the chart interesting. Check out this tiny time capsule from 1928 and see what makes it so fascinating from the design and historical perspectives.

WARNING - A LONG (BUT SUPER INTERESTING) READ AHEAD!

The front of this standard size postcard should be captioned "The Best of 1928!" Pictured is a charming vignette of Steiff toys enjoying a fun outing together. Steiff has a rich history of creating marketing materials that bring their items to life through clever placement, body positions, and facial expressions. This is a perfect example of that. As for the featured items, the wooden cart and pony on wheels is the company's "Sandkar" or horse drawn wagon which was produced in four sizes from 1921-1936. The puppy is Steiff's sitting Molly, who was produced in 12 sizes ranging from 7 to 80 cm from 1925-1943 overall. The blonde Ted was made in 14 sizes ranging from 10 to 115 cm from 1905-1933 overall. And the bird is Steiff's duck; he was produced in 14, 17, and 22 cm from 1925-1932. One of each, please! You can see the front of the card pictured above, the image is from eBay. You can click on it to make it bigger. 

The back of the card is an astonishing collection of historical facts, highlights, and period information. Many of the card's details have to do with the card's delivery source, the Graf Zeppelin. This airship, the pride and joy of the German aviation community, debuted in 1928 - the year of this postcard! The Graf Zeppelin, also known as LZ 127, was in service for nine years. During that period, it made 590 flights, including 144 ocean crossings. You can see the Graf Zeppelin here on the left, the image is from www.upi.com.

Here are a few highlight and hidden "gems" tucked within the back copy of this card. The back is pictured below, the image is from eBay. You can click on it to make it bigger. 

First, starting on the upper left corner, you can see two dates in pencil. They correspond to the date that the card was mailed in Germany and the date that it arrived in the USA. It left Germany on October 10th, 1928 and arrived in the USA on October 16th, 1928 - for a travel time of 6 days. Pretty amazing - even for today, given today international mail often takes weeks to go "across the pond." 

Next, check out the copy on the left hand side of the card. "Place your orders with Fred Wander early to insure Zeppelin deliveries next years. Many novelties will be on display at our old stand. Margarete Steiff & Co. Inc. Borgfeldt Building, 115-119 East 16th Street, New York." Among other things, this tells us the name of Steiff's rep in the USA through the Borgfeldt company nearly a century ago, and the address of that distributor. Even more interesting here is that the card hints that all Steiff deliveries to the USA will be shipped via Zeppelin aircraft!

Now move to the middle of the card. The information that appears there tells us a lot about how the card was transported, and the obvious and international pride the German postal service and aviation authorities had in their Zeppelin program. The orange stamp in the middle of the card translates to: Mit Luftpost (airmail in German) and Par Avion (by plane in French). Right under that, there is a block of copy which translates roughly to: "To the post office in Friedrichshafen (a German town) to be sent via the airship Graf Zeppelin LZ 127 from Friendrichshafen (where there was an airport to handle Zeppelin aircraft.)" And right under that is a blue oval stamp with the translated words "Transported with airship LZ 127". So we can be 99.99% certain that this exact card traveled on the world famous LZ 127 Graf Zeppelin.

The blue and white postage stamp on the upper right hand corner of the card is also revealing. This idealized image pictures the Zeppelin gliding effortlessly and peacefully over the Earth - high enough to see the curve of the planet. The words on the stamp read "America, German Airmail, Europe, and 2 Reichmark". According the Historical Dollar-to-Marks Currency Conversion Page, in 1928, 1 RM was equal to about $4.19, so this stamp cost about $8.38 at the time. This little stamp gives off big vibes that this early airmail program was big, bold, ambitious... and expensive!

 

And lastly, the recipients! This card was sent to the toy buyers at Gimbel Brother department store in Milwaukee, WI. This legacy store brand and chain would go on to become one of largest and most beloved retailers in the United States, eventually operating over 50 storefronts. Gimbel's started the original Thanksgiving Day parade tradition in 1920. Its chief rival was Macy's - who would debut their version of a turkey day celebration parade in 1924. It is no surprise that Steiff would be doing business with Gimbels (or trying to!). This city block long institution with a river front facade certainly had a toy department and attracted high end customers that would be interested in the Steiff brand. You can see Gimbel's in Milwaukee here on the left in the late 1920's. The photo is from www.thedepartmentstoremuseum.org. 

Steiffgal hopes this discussion on this fascinating Steiff postcard has been the trip of a lifetime!

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.

It's Time For A Little Horseplay With This Sweet Steiff Filly On Wheels

Let's saddle up and take a look at this week's delightful vintage Steiff find. Here we have a barnyard friend who's really on the move, and excited to share her story with you. Check out this happy handful and see what makes her so much more than just a dog and pony show!

This pretty pony is the mane event indeed. She's 12 cm, standing, unjointed, and made from tan mohair which has been airbrushed with brown spots. Her tail and mane are made from longer, stiff mohair, and her ears are made from felt. Her face is detailed with brown and black pupil eyes and black airbrushing to indicate her nose, mouth, and other facial contours. She is ready to hit the trail with her red faux leather saddle, red plastic reins, and red string headwear detailed with yellow felt circle decorations. She is mounted on two metal axels which are connected to four blue wooden eccentric wheels. She bobs to and fro, much like a real filly, when she is pulled along. Pony on wheels was made in this size only from 1954-1957 and then again in 1960. 

Hold your horses! It's no coincidence that the information printed on filly's yellow cloth ear tag pretty much describe her to a "T." The code reads, "1312 ex." This stands for 1=standing, 3=mohair, 12= 12 cm, and ex= riding upon four wooden eccentric wheels. And her thin lettered, raised script button, which debuted in 1952, is perfectly period to her as well.

This delightful pull toy is a natural product line extension of a beloved, standard line item introduced in the early 1950s. This of course was the company's pony, which was made in 12 and 17 cm from 1951-1976 overall. The larger and smaller sizes were quite similar in design, with two details setting them apart. The first is that the smaller version had a dark tan mane, and the larger version had a white mane. The second is that the smaller version had a saddle and headwear made from thin red string and decorated with felt, while the larger one did not have a saddle and had headwear made from faux red leather and metal studs. 

Creating petite pull toys on wooden wheels from the smallest, or smaller versions of popular Steiff designs was an efficient way for the company to grow its product range in the c. 1950-1960 time frame. Versions on wheels were usually produced a few years after the animal design was initially introduced - much like in the case of the pony. For example, Cockie the cocker spaniel was introduced in 1952 in 10, 17, and 25 cm. The 10 cm Cockie was made as a pull toy from 1954-1957 and 1960. Bully the bulldog was introduced in 1951 in 10, 17, and 22 cm. The 10 cm version was made as a pull toy from 1954-1957 and 1960. And the company's postwar mohair donkey - made in 14, 22, and 28 cm from 1950 onward, was made as a 14 cm pull toy from 1954-57 and 1961. You can see Bully and Cockie on wheels here on the left.

These pint-sized, mid-century pull toys remain extremely popular with toy collectors worldwide, and for good reason! They are adorable, don't take up too much room, and look precious posed in groups or accompanying vintage dolls from any era. 

Steiffgal hopes this discussion on this pony on wheels made horse-sense to you.

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more!

Horsing Around With This Charming Mare Pair

Are you ready for another Steiff mane event? Well, this one's twice as nice, as it features a pair of ponies! Check out this note from Steiff superfan Tom about his wife's childhood friends. He shares...

"Hi! I am hoping to find out about these two 7" horses. They were my wife's when she was a child, and if they are worth insuring, we would like to know. Also, when they were made, if they have an "item #" and description. Thank you!"

Well, its off to the races with these fine fillies. These both are Steiff ponies made exclusively for the high end North American toy retailer F.A.O. Schwarz. They are standing, unjointed, and made from tan mohair that is airbrushed with lovely chestnut highlights. Their manes and tails are made from very long greyish white mohair. Their faces are detailed with black button eyes and a little hand stitched and airbrushed mouth. Overall, this design is extremely realistic, appealing, and playful - all at the same time! 

In terms of history, this pony pattern was produced from 1963 through 1972 in this size only. Its article number is 3759/02. According to the original F.A.O. Schwarz catalog, this horse was described as “… a handsome 8.5 inch steed covered in tan and white mohair plush with flowing white mane and tail. Complete with brindle, saddle, and saddle blanket. An F.A.O. Schwarz exclusive. A toy to excite your child’s imagination, to give fun-filled hours, and provide fond memories that happily can last a lifetime.” As noted in the cataloging, these horses all left the factory in Giengen with lovely, to-scale fittings; from the photo Tom provided it appears that several of these items have been lost to time. The picture on the left, from Steiffgal's collection, shows this pony with all of her original accessories, including tiny stirrups.

Tom is also chomping at the bit to learn the value of these horses. As always, something is worth what someone will pay for it, and Steiffgal has not seen these horses firsthand to check for condition. They are lovely, but have some key issues - including missing accessories and IDs and light playwear. In the past two years, complete F.A.O Schwarz horses in very good to excellent condition with all IDs have sold in the c. $118-$495 range on eBay. It would be Steiffgal's best guessimate that "Tom's twins" might trade hands on a similar online channel in the c. $75-$120 range each. This assumes that they are as presented without any significant structural or aesthetic issues not captured on camera.

Steiffgal hopes you've enjoyed today's equine stable fable!

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.

Vectis Auctions' Upcoming January 2019 Doll & Teddy Bear Sale To Offer Lots Of Steiff Temptations

Temptations, temptations... as Steiff collectors, we all are excited to learn about interesting sales and opportunities on the horizon. So Steiffgal was delighted to hear from her colleague Joanne McDonald at Vectis Auctions about an upcoming event featuring fantastic vintage Steiff selections. The company's Doll & Teddy Bear Sale will be held on January 29, 2019 starting at 10:30 AM GMT at the Vectis galleries, located in Stockton on Tees in the United Kingdom. Here are three outstanding Steiff lots from that sale that really caught Steiffgal's eye - and why. 

There's no horsing around that this first pick, lot #4616, is one of the mane events of this toy auction. It's a rare, antique Steiff horse on early metal wheels, estimated at £300 - £500 ($385 - $642.) It is cataloged as:

"Steiff vintage rare Muster (sample) horse on wheels, German, circa 1907 (produced from 1907-1920), Art No 1359, with rare Muster button to left ear (also has remains of white fabric tag behind button), Steiff button is missing, cinnamon and white mohair, black boot button eyes, black velveteen inner ears, inserted black cotton mane, tail is missing, upon metal chassis with connecting frame, original cord is still attached to frame (faded), four six-spoked metal wheels, curb bit with long metal shank (inserted within horse's closed mouth), curb chain, bridle is missing, leather saddle with tooled edging, leather girth, stirrups with leathers, crupper, red felt saddle cloth with gold embroidered edge (felt is holed, particularly under the seat of the saddle where a piece is missing), white felt surcingle, mohair is worn and faded / discoloured with some areas of balding overall, muzzle is holed to front, left ear has hole, Fair Plus to Good, 19.75"/50cm. NB: Steiff "Muster" button was used by the company on sample pieces- defining the piece to be a 'sample.'"

Collectors are certain to jockey for position over this eye-catching and unusual example. The size is perfect - not too big, not too small - and won't take up alot of room... which is a issue with many items on wheels. He has an authentic, early presentation and would look would look charming posed alone, or even better, with doll or Teddy riders on his back. It is great that he still retains his accessories, including his stirrups, saddle, blanket, and reins. And buttoning things up here, his seldom seen and desirable "muster" button is the frosting on the cake. It is Steiffgal's understanding that Steiff used the "muster" button pre-WWII on items considered samples, evolving designs, prototypes, or the "gold standard" for production. In general, the button indicated that the item was Steiff property and was not intended for sale or distribution. "Muster" translates loosely from German to English as "template" and in a sense, these "muster" items were just that.  

There's no grey area when it comes to this next auction highlight. It is lot #4621, a Steiff vintage rare Purzel or somersaulting elephant, estimated at £1,000 - £1,500 ($1,285 - $1,927.) It is cataloged as:

"Steiff vintage rare Purzel (somersault) elephant, German, Art No 9323, 1909-1910, button with underscored "f" and remains of white paper tag, grey mohair, black boot button eyes, felt tusks, fully jointed, black toe stitching, mohair and felt tusks a little discoloured, slight bald patch to left forehead, tip of trunk and left hind leg, mechanism is free and partially engaging but does not operate, otherwise Excellent, 12.75"/32cm. NB: The elephant is the rarest of all Steiff tumbling animals- only appearing in the catalogue for two years."

This great tumbler is truly ele-fantastic.  His design itself is really appealing, but his clockwork feature would make any enthusiast go head over heels over him. Steiff's tumblers are all time collector's favorites, and seldom appear on the secondary market. These somersaulting sweeties are activated by an internal clockwork mechanism and literally do somersaults when their arms are wound up. Steiff "purzel" production included bears, monkeys, elephants, and a few doll models, including Eskimos and clowns. For context, in 2016, a similar one changed hands at auction in the USA at $3,300 (£2,568).

And this last auction highlight is more fun than a barrel of monkeys. Check out lot #4622 a rare vintage Steiff Jocko monkey, estimated at £700 - £900 ($900 - $1,156.) It is cataloged as:

"Steiff vintage rare Jocko monkey, German, c 1930, uppercase letters with underscored "f" button (with remains of white tag behind), ginger* mohair, brown and black glass eyes, felt inset face, cream mohair chin, felt ears, hands and feet, fully jointed, slight discolouration / wear to mohair and felt, small hole to felt left cheek, left little felt finger is holed, mohair thinning to right cheek and torso (inoperative press squeaker), otherwise Good Plus to Excellent, 11"/28cm. NB: *This is not a standard Steiff line item and is highly desirable in this colour."

This spicy guy is a ginger prince indeed. Unlike Steiff's regular line Jocko monkeys, which were produced in brown or white mohair, this fantastic rarity was manufactured in an almost orange colored mohair. It is easy to think that he "faded" or "oxidized" to this color, or was somehow treated to produce this color, but indeed he was "born this way." Prewar, Steiff sometimes produced standard line items in small quantities in "un-standard" materials for a few reasons. These include 1) using materials on hand to make an item when its regular materials were not available, 2) testing a new fabric on a standard item to see if it was appealing or made sense from the monetary or product line extension perspectives, and 3) fulfilling an order for a window display, customer special request, or other business purpose. Steiffgal knows of two other 1930-era gloriously hued Jockos like this one, and in both cases, they are considered collection "royalty" by their owners.  

Steiffgal hopes this discussion on Vectis' upcoming sale has given you "lots" to think about. Please check out the company's website at www.vectis.co.uk to learn more and to see the auction's 650+ wonderful toy treats firsthand. 

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.

Patching Up The Story Behind This Early 1930's Steiff Pony

Every girl wants a pony at some point in her life, right? Well, good things come to those who wait. Several decades past childhood, Steiffgal has finally welcomed the perfect horse to her collection.  This particular barnyard buddy doesn't require boarding, special shoes, or exercise, and she certainly won't eat Steiffgal out of house and home! Check out this excellent equine and see what makes her so lovely - and interesting - from the design and historical perspectives. 

No horsing around - this pretty filly is the mane event. She is 17 cm, standing, and unjointed. She is made from short white and brown mohair. Her tail is very long and made from white mohair threads. It's literally a "pony tail" in so much that it could be braided or combed! Her mane is made from short white mohair. Her face comes to life with brown and black glass pupil eyes, little white felt ears, and a pink airbrushed mouth and small nostrils. She was produced in 17, 22, and 28 cm from 1931 through 1939.  This example retains her long trailing "f" button and traces of her red ear tag; you can see those IDs in the picture towards the end of this post. 

Pony was produced at a very interesting transition point in Steiff's history, and has a pair of design elements that span two distinctive periods at Steiff - the 1920s and the 1930s. 

The first is her coloration. Through the very early 1930's, when an animal was multicolored, the company often patched in different hued fabric as part of its construction. As in the case of this horse, her distinctive brown coloring is made from its own piece of brown mohair. Over time, this more expensive, more labor intensive way of constructing multicolored items was replaced by a less expensive method - airbrushing. For the most part, if you see a vintage item that was constructed by dramatically patched or seamed mohair in different colors, it probably dates from before the early 1930s. You can see a great example of that here on the left in this play duck in terms of his construction and detailing. He was produced in 14, 17, and 22 cm from 1925 through 1932.

The second is her general presentation. Starting in the early 1930's, when most everything in Germany started getting more difficult due to the emerging socio-political climate, Steiff also adjusted their design and manufacturing processes to be more economically conservative. You've probably noticed that items designed and produced in the 1930's are far less complicated, jointed, colorful, and detailed than those produced during "the roaring '20s." For example, Teddy bears from the 20's are "fuzzy, fat, and feminine;" some appeared in jellybean colors and tipped mohair. Those from the 30's are leaner, more serious in expression, and made from short mohair or substitute fabrics, like wool plush or artificial silk plush - and usually in more subdued hues. The same is true with this horse pattern, which is clearly designed for simplicity and efficiency. It's lines are very basic, it is unjointed, does not have embroidered features, and doesn't have accessories like a saddle or reins.

Steiffgal hopes this discussion on this Steiff pony has set your heart a-blaze.

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more!

Horsing Around With This 1930's-Era Steiff Pony On Wheels

Whoa Nelly! Can one simple digit make all the difference when identifying and dating vintage Steiff?  In this case - yes!  Check out this lovely vintage horse on wheels. Everything about her goes by the numbers!

This pretty pony belongs to one of Steiffgal's Steiff pals. The horse measures about 28 cm by 28 cm. She is standing, made from soft, very lightly textured brown and white fabric, and comes to life with a black plush mane and tail. She is authentically dressed in red leather reins and a saddle, along with a green felt blanket. She rides upon four red wooden wheels. This is one of Steiff's most beloved and legacy pre-war patterns, and was produced in a number of materials and sizes - ranging from 12 to 80 cm - in the c. 1892 through 1943 time frame. Early on, she was also available paired with a number of complementary items, including a doll, jockey, cart, or sled. Pony retains her long trailing F button and her fully legible red ear tag, dating her initially in the broad c. 1926 to 1934 time frame.

Given her materials, presentation, and age, this is one excellent equine indeed!

But there's something really interesting about this horse that sent Steiffgal into a full gallop. At very first glance, both Steiffgal and her pal thought she was made from felt. If that were the case, her condition truly would be outstanding, given how prewar items made from felt or with felt detailing (like paw pads) almost always have at least a few holes or nibbles in them. But this fabric was flawless! So what's going on here? Check out her red ear tag, which reads "1228." This corresponds to: 1=standing, 2=short pile plush/coat plush, and 28=28 cm. 

Hold your horses! It turns out that Steiff was making their horse on wheels pattern in another fabric called "coat plush" in 22, 28, and 35 cm from 1932 through 1934.  It is interesting to note that in the 1930's, the company started using alot of "substitute" fabrics like wool plush, curled wood plush, and artificial silk plush on some of their most beloved patterns. That was most likely due to supply chain and socio-political issues of the era. These alternative fabrics were still available and affordable. And except for artificial silk plush, all were really quite durable - which helps to explain in part why this horse is in such nice shape. If you look closely at the horse's fabric, you will see that indeed it has a light "fuzzy" texture and feel to it.  And, because the surface is not flat and almost completely even like felt, the seams are not as smooth and "fluid" between the different fabrics. 

Steiffgal hopes this discussion on this great 1930's Steiff horse has set you a'blaze!

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.

Picturing A Perfect Steiff Arrival

It goes without saying that Steiff is first class in every way.  That includes the company's remarkable and very lifelike displays from the first quarter of the 20th century.  Check out this beautifully preserved black and white postcard from 1912. (You can click on it to make it larger.) It pictures a wonderful vignette of society travelers on the go.  Do you recognize a few familiar faces in it?

This pretty as a picture postcard above shows travelers emerging from a coach. The bottom text translates roughly to: "Artistic Toy Hall 1", "Arrival of the post coach" and "designed by Albert Scholpsnies." The back of the card is imprinted with a few words which translate roughly to "Bavarian Business 1912 in Munich Official Postcard." This piece of ephemera is probably from a trade fair held in 1912 in Munich; it is not clear whether Steiff participated as an attendee at the show or just provided this breathtaking and impressive display which graced the entrance to the toy section of this event. The presentation was credited to Albert Scholpsnies, a very creative and innovative designer who worked at Steiff as a freelancer on and off through the late 1920's. He specialized in product development and design; large fair, window, and event displays; and novel graphic design.

Size defies with this impressive display. In order to try and identify the items in the shot, it is important to figure out the actual scale of the display.  Starting in 1912, Steiff created a series of "upscale" adult dolls that were particularly well dressed and accessorized.  These were only produced in 50 cm.  It is Steiffgal's best guess that the both the man and woman emerging from the coach are these dolls, and are indeed 50 cm tall.  So this overall display is quite large!  Given that assumption is true, here are the items featured in this presentation.

Horses:  
These are most likely a 50 cm version of the company's Horse or Circus Horse design. These lifelike and elegant patterns appeared in the line from around 1911 through 1934 in sizes ranging from 50 to 100 cm. They were made in felt or mohair and produced with or without wheels. Their colors included white, brown and white, all brown, and other combinations. All were detailed with an open mouth, perfectly to scale saddles and headwear, and mohair manes and tails. (The photo on the left shows one version of Steiff's original Circus Horse, it is from Pfeiffer's 1892-1943 Sortiment.)

The horse's attendant: 
Given his scale, distinctive footwear, and cutaway style coat,  it is possible that this attendant is based on the company's 43 cm "Green" doll pattern. This finely tailored doll was produced as part of the company's amazingly detailed and comprehensive "Circus" series which launched around 1911. Green appeared in the line from 1911 through 1919. (The photo on the left shows Steiff's original Green, it is from Pfeiffer's 1892-1943 Sortiment.)

The lady:  
Given her long and flowing dress and big bonnet, the lady is most likely a custom-dressed version of one of the the company's 50 cm "society women." These included Beatrice, Betty, Sidonie, and Fanny. These dolls all were gorgeously dressed, with long, implanted hair, and eye-catching hats. Unlike the lady featured in the display, Beatrice, Betty, Sidonie, and Fanny all wore more "form fitting," not flowy, outfits. Steiff's society ladies appeared in the line from 1912 through 1919 overall. (The photo on the left shows Steiff's original Fanny, it is from Pfeiffer's 1892-1943 Sortiment.)

The gentleman helping the lady out of the coach: 
Given his dramatic coat and large hat, the gentleman is most likely a custom-dressed version of one of the the company's 50 cm "society men." These included Eduard, Ferdinand, Manfred, and Gustav. Like the society ladies, these men dolls donned tailor-made outfits sewn from the finest fabrics and wore felt hats.  Some even carried walking sticks! However, unlike the gentleman featured in the display, Eduard, Ferdinand, Manfred, and Gustav wore more traditional outerwear. These marvelous men appeared in the line from 1912 through 1917 overall. (The photo on the left shows Steiff's original Manfred, it is from Pfeiffer's 1892-1943 Sortiment.) 

The coach driver:  
Given his scale, big black boots, and top hat decorated with a large plume, it is possible that the coach driver is a based on the company's 43 cm "Circus Director" doll. Like "Green," this formally dressed doll was produced as part of the company's legendary "Circus" series. The Circus Director appeared in the line form 1911 through 1912. (The photo on the left shows Steiff's original Circus Director, it is from Pfeiffer's 1892-1943 Sortiment.) 

Attendant on the ladder:  
Given his scale, cap design, and big beard, it is possible that this attendant is based in part on the company's 35 cm "Matrose" sailor doll. This wonderful pattern is one of the company's earliest, launching in 1904 and appearing through 1918. (The photo on the left shows Steiff's Matrose, it is from Pfeiffer's 1892-1943 Sortiment.) 

Attendant to the left of the gentleman: 
Given his scale, great footwear, formal coat, and color (Steiffgal believes he may be African American), it is possible that this attendant is a based on the company's 35 cm "Negro Footman." This incredibly rare design, amongst the company's early efforts to capture different nationalities, appeared in 1913 only. (The photo on the left shows Steiff's Negro Footman, it is from Pfeiffer's 1892-1943 Sortiment.) 

Attendant to the right of the gentleman: Given his scale, white apron, hat, scale, and "workers" outfit, it is possible that this attendant is a based on the company's 35 cm "Host" doll. This was one of the company's "craftsman" dolls, produced in 35 and 50 cm from 1912-1920 overall. The series also included a stone cutter, tailor, butcher, and shoe maker; all had facial hair and were dressed in lose fitting, "everyday" clothes.  (The photo on the left shows Steiff's Host, it is from Pfeiffer's 1892-1943 Sortiment.) 

Rolling along, it is also interesting to note that Steiff also used the general theme of this coach display in other advertising. Here above you can see a simplified version of this grand coach arrival which was used for print promotion. (You can click on it to make it larger.) This advertisement appeared on May 23, 1912 in a weekly German illustrated news magazine called Illustrirte Zeitung. The photo is from D. Ayers & D. Harrison's Advertising Art of Steiff, Teddy Bears & Playthings. 

Steiffgal hopes you enjoyed this time-traveling adventure based on Steiff's early and original transportation-themed displays. 

Have a question about one of your Steiff treasures? Let's talk! Click here to learn more.