A joy ride indeed! Steiff's tradition of creating still and animated displays goes back to the dawn of the 20th century. These first, early vignettes reflected things like life in a small town, farming, schoolrooms, or sports, among others. In some cases, these were photographed for advertising purposes, while in others, the scenes were actually sold as a package to stores as displays. It wouldn't be long before Steiff's creative team brought these scenes to the next level with movement; in about 1910 the company launched the large-scale, mechanized window display pieces that it would continue to produce throughout the 20th century. Albert Schlopsnies, a design and creative freelancer for the company, is responsible for many of Steiff's most breathtaking museum, retail, exhibit, and special event displays through the mid-1920s.
Now let's take a closer look at Susie's display. Its passengers include two standard line items and one modified standard line item. Given its form, materials, and detailing, it is Steiffgal's best guess that this display was made sometime in the c. 1955-1965 timeframe. Steiff used the "old jalopy" car concept in its automaton production frequently throughout the third quarter of the 20th century. Here on the left you can see a similarly themed display from the late 1970s or so; the photo is from LiveAuctioneers/Morphy Auctions.
At the tail end of all of this - and yes, pun intended - looks to be a little Tulla goose, sort of. Regular line Tullas are standing, unjointed, and made entirely from white mohair with grey airbrushed highlights, especially on their heads and necks. They feature playful, outstretched mohair wings, oversized orange felt feet, and a thin, happy orange felt beak which really looks like a smile! Their back tail feathers are made from a solid piece of single thick white felt, and their faces are detailed with tiny black button eyes. Tulla goose was made from 1952 through 1974 in 12, 17, and 28 cm. You can see Steiff's 12 cm standard line Tulla goose here on the left, the photo is from Steiffgal's collection.
If you look closely at the goose on this display, you will notice that she has a few small design details that are different than her standard line cousins. First, her tail is made from orange felt, not white felt. Second, her wings are made from white felt, not white mohair. And finally, her orange beak is much larger and more prominent than the standard line version's beak. It is entirely possible that these simple modifications were made so the goose would have the physical structure, critical mass, and flexibility to hold her position on the display, as well as flap her wings when activated.
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