Ray-zing The Profile Of This Spectacular Special Edition Steiff Sun

Here comes the sun! August is known for its hot days and lazy pace - at least around these parts. This final month of the "official" summer season is best celebrated via barbecues, beach visits, and bikinis - if you dare! Perhaps the finest Steiff item ever created to represent the marvelous month of August is a plush sun. He's pictured here on the left, "hanging out" in Steiffgal's front bay window. Take a look at this super star - literally - and see what makes it so interesting from the design and product development perspectives.

This Steiff rarity is one hot ticket indeed. This Steiff sun is unjointed and made from fuzzy yellow plush. His "body" measures about 17 cm in diameter. He has yellow cloth arms and legs. His simple yet very pleasant face comes to life with black button eyes and a black airbrushed nose and mouth.  His Steiff button and ear tag are located on his corona near where his ears would be, if he had any. And his specially branded chest tag is located on his hip. This most unusual Steiff novelty was produced in 17 and 45 cm in 2001 only. You can see his backside pictured here on the left.

This celestial superstar was created as a promotional product for the Baden wine region in Germany. Germany has thirteen official wine producing regions, and Baden is the most southernmost area of the country. The area is warm and sunny and known for its good quality Pinot Noir, Pinot Gris, and Pinot Blanc. Baden cover an area of about 400km (240 miles) along the Rhine from Lake Constance to Heidelberg, and includes the Black Forest, as well as the vine-clad terraces of the Kaiserstuhl, a volcanic massif. Steiffgal has visited this terraced area with her father and walked among the vineyards along the river. It was a beautiful and memorable experience. She even rode a luge (like a giant skateboard down a cement lined track) down one of the vineyard slopes toward the river which was a fun and once in a lifetime experience. Here on the you can see some of the terraced Baden vineyards; the photo is from www.vinous.com.

Besides his adorable and unique form, this great promotional item has a distinctive chest tag. You can see this tag here on the left. It is illustrated with a large letter B (for Baden) plus a happy sun holding a glass of white wine. How perfect is that? The German writing on the tag roughly translates to, "Baden wine spoiled by the sun."  

Steiff has a long tradition of creating promotional items for companies, brands, and commercial entities. Beloved vintage rarities of this ilk include Peck the Germ made for the pharmaceutical company Merck; Breuni bear, made for the upscale department store Breuninger, and a wool plush and rubber poodle made for Carl Walther GmbH. However, as far as Steiffgal can tell, this is the first "nonliving" advertising item Steiff has produced - a perfect planet! All others have been animals, insects, bears, characters, or human-esque figures. 

Steiffgal hopes this discussion on this bright and happy advertising item has added a spot of sunshine to your day.