Taking things by the book, the first group of helpful hints were....
Window Decoration and General Display of Steiff Animals
And the second group were...
Helpful Hints in Selling Steiff Animals
1. Straighten ears. Face animal, place both thumbs in the ear and bring them into the correct position.
2. Straighten ribbon or collar. Ribbon or collar should not be twisted and the name tag denoting the animal should always be in front center.
3. Brush the animal. Brush the animal against the grain with a coarse brush to give it the "Natural Look."
Steiff animals look lost and forlorn if placed singly and amidst other toys. Place them in groups or families, and whenever possible use a Steiff sign with your display.
If showcases are available use same, for your Steiff animals look even more lifelike when displayed under or behind glass. The bigger your assortment the bigger your potential sales volume.
Your importer of Steiff toys will assist you further with any display and advertising problem you may have, concerning the Steiff product.
Please remember that many of your customers are "Steiff collectors" and would like to see the best possible variety in your store. They also want to be kept abreast of "What is new in the Steiff animal kingdom."
It is interesting to note that in both sets of display tips, the use of a Steiff sign was mentioned. And in the photographs associated with the second set, one was featured in all of the vignettes. Here on the left, you can see a close up of this sign from the late 1950's. It measures 12 cm wide and 8 cm tall. It is oval in shape and is made from cardboard. The front face is black velvet. The letters and logo are dimensionally printed in red. The sign stands via a small cardboard easel on the back. Steiffgal keeps this example in with a collection of 1950's era dogs and it indeed adds an interesting focal point to the display.
Steiffgal hopes this review of vintage Steiff presentation guidelines has brought a touch of order to you day!
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