"Hi SteiffGal,
I have a general question about the attachment of the Steiff button. I've noticed on some online auctions that the Steiff button, specifically the text 'Steiff' appears on the back of the ear; whereas all of my Steiff animals old/new have the 'Steiff' text on the front of the ear (that is, the 'Steiff' text is facing the front of the animal/toy).
Are the buttons where the text 'Steiff' is on the back of the ear rarer and a factory mistake (or certain period of time when Steiff did this?) or is this likely someone tempering with the button and put it on backwards?
Thanks in advance for any help in clarifying this, Holly"
What an intriguing question! The button is clearly the Steiff mark of excellence, and has been for over a century. According to the Cieslik's marvelous book, Button in Ear: The History of The Teddy Bear and His Friends, Margarete Steiff, in a newsletter to customers in early 1904, writes: "Trademark - (Elephant with "S" shaped trunk). As of November 1, 1904, I shall identify each article without exception, with a small nickel-plated button in the left ear. Our logo is stamped on these buttons and is legally protected." Steiff actually owns the patent on the words "Button - in Ear", not the actual button itself.
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- Which in her collection had the button facing inward (i.e., if you looked at the item face on, the button would be facing you and located on the "inside" of the ear, as shown on the Teddy above), and...
- Which in her collection had the button facing outward (i.e., if you looked at the item face on, the button would be located face out on the "outside" of the ear, as shown on the Jocko above), and...
- Which in her collection had buttons in places other than the left ear in any orientation.
Here's what she found. First, the easy stuff:
- Cats: all of Steiffgal's cats have inward buttons in their left ears.
- Bears: all of Steiffgal's Teddys have inward buttons in their left ears.
- Rabbits: all of Steiffgal's rabbits have inward buttons in their left ears.
- "Jungle/Circus" (lions, camels, tigers, etc.) animals: all of Steiffgal's wild animals have inward buttons in their left ears.
- Farm animals (pigs, goats, cows, etc.): all of Steiffgal's farm friends have inward buttons in their left ears.
Now the more complicated stuff:
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So what are the take home lessons here from this limited survey?
First, location does matter. Every product has the button in the left ear - or left-ish - hemisphere of their body. Be very suspect if you come across an item claiming to be a Steiff with a "right sided" button.
Second, button orientation matters less than location. Most items have inward facing buttons, but legitimate outward facing buttons do make an appearance every now and again. It's not a factory "mistake".
Finally, appearance ultimately counts alot. In studio, special orders, or licensed products, the button may be placed in a prominent location, albeit away from the face. This may be to keep the design as lifelike or true to brand as possible. If you come across one of these treasures and don't find an ear button, look a little harder on the left hand side of the item; the button may be "hiding" on a seam tag, design detail, item of clothing, or accessory.
Holly, Steiffgal is not certain she answered your question, but she had an awful lot of fun trying to map this all out for you!
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