Your First Rabbit Sighting Of The Spring Season!

In the mood for a 14 carrot worthy discovery? Then check out this little known Steiff bunny that is certain to satisfy your rabbit-habit! This hoppy handful is certain to put a much welcomed spring in your step.

Here we have Steiff's sitting Sunny the Bunny. He is also known as Ruebenhase, or Carrot Rabbit. He is 17 cm tall, made from tan mohair, and is head jointed. His arms are lined in wire and are posable. He has chunky thighs and long, narrow feet. His charming, center seamed face comes to life with round, dimensional black, brown, and white glass eyes, a pink hand embroidered nose, a black hand embroidered mouth, clear monofilament whiskers, and long-ish mohair sideburns. His pert ears are lined in felt. Rabbit holds an oversized, dimensional orange felt carrot in his hands, and has another smaller, removable orange felt carrot tucked into a mohair pocket on his back side.

This rare hare was made in 9, 12, 17, and 30 cm from 1954-1956 overall as an exclusive for the US department store R.H. Macy & Co., better known today simply as Macy's. The 30 cm size also came with a music box. This particular model under discussion today has a raised script button, a yellow ear tag numbered 7317, and a US Zone tag in the seam of his arm as his IDs. These align really well with his early postwar era of production. In this case, 7=in caricature, 3=mohair, and 17=17 cm tall. Pfeiffer's Sortiment shows that sizes from 12 cm onward included the letter "R" in their article number. Steiffgal suspects that the R indicates the presence of a felt carrot (or two) in the design; perhaps the 9 cm version was too small to incorporate this detail.

This sweet design, like many exclusives produced for the US market in the second half of the 20th century, seems to be a modification of one of the company's popular standard line editions of the time. This 17 cm Sunny has the general look and feel of Steiff's beloved and popular 17 cm Niki Rabbit, who appeared in the line in 14, 17, 22, 28, and 35 cm from 1951-1964 overall. You can see Niki below, posing with a few springtime friends. Sonny's pert tail, head shape, closed mouth, facial embroidery, whiskers, and long mohair sideburns are quite similar to Niki's. However, the 17 cm Sonny has a few design features that make him more "economical" from a production standpoint than the 17 cm Niki. For example, Sunny is head jointed only, while Niki is fully jointed. Sunny has ears lined in felt, while Niki's are lined in mohair. Niki has felt pads; Sonny does not.

So what does all this mean, maybe? It is entirely possible that Macy's was looking at ways to produce a fun, playful rabbit exclusive based on Steiff's Niki that didn't break the bank. Sunny's simpler, less expensive, and appealing construction certainly checked all of those boxes. And Sunny's cartoon eyes and fun felt carrot details - neither being expensive or terribly complicated to implement - really brought the design to the next level. 

Steiffgal hopes this discussion on the company's rare Sunny the Bunny has added a little crunch to you day.

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